Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. So that’s my argument for gating content in B-to-B marketing.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Vidyard

MAY 18, 2017

Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing. Give somebody an offer in that video frame and you’ll see a higher conversion rate than having it elsewhere. Try using personal video messages as part of that outreach.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. Conversion rate. Defining ROI. White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50