B to B, Co-Registration and Salesforce.com

How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. In this chapter, we’ll suggest some approaches.

ROI

ROI Paid Content Social Marketing Webcast

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people.

Inbound Marketing

Inbound Marketing Paid Content B to B Lead Scoring

B2B Marketing Zone

How to Calculate Social Marketing ROI

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Webinars

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