B to B, Buyer Need, Demand Generation Agencies and Peer-to-peer

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

SEPTEMBER 17, 2010

With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Interactive Marketing

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer

Peer-to-peer Marketing Automation Services Spending Marketing Budget

B2B Marketing Zone

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

Five Reasons You May Not Be Spending Enough on Content Marketing

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