B to B Buyer Need Conversion Rate Search Engine Marketing 
Biznology
MARCH 26, 2012
But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. Another way to motivate conversion, versus mere click-through, and easy to explain. But it does take up a bit more real estate than free shipping or free trial. Free information.
Webbiquity
JANUARY 3, 2012
The insightful Ardath Albee picks up on the theme of the post above, noting that while B2B marketers expend great efforts on SEO and social media marketing to attract visitors to the websites, research shows that their websites are then often “ignoring the very audience they worked so hard to attract.” by iMedia Connection.
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