B to B, Blast Campaigns, Marketing Automation and Marketing Mix

Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

AUGUST 1, 2011

But I read a book first: Inbound Marketing , by Brian Halligan and Dharmesh Shah. It opened my eyes to how social media fits into the marketing mix. Social media for the purpose of marketing your business isn’t about frivolous chit-chat. Test and make adjustments based on your results. That’s how I started.

Inbound Marketing

Inbound Marketing Social Media Social Marketing B2B Marketing

B2B Marketing Predictions For 2011

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content

Paid Content B2B Marketing Paid Search Agency B2B

B2B Marketing Zone

Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

B2B Marketing Predictions For 2011

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