Oktopost

NOVEMBER 18, 2020

Knowing the obstacles will help sales leaders plan in advance and find solutions to resolve the top challenges that their sales teams will be facing in 2021. One of the biggest challenges sales reps have always faced and will continue to face is lack of insight on their business prospects which affects their outreach process.

Social Media 91

Social Media Top of Funnel Lead Ranking Lead Scoring 91

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. The Behind-The-Scenes Process of Three Abm Campaigns With 6000+% ROI. Here is the process we follow.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Zoominfo

NOVEMBER 9, 2020

This is a perfect analogy to what actually occurs in the sales process, where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Related blog: What is intent data? Consideration Stage.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Marketing Insider Group

JANUARY 9, 2024

At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision. Your top of the funnel lead generation becomes a multi-touch process when you use more than one channel.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Markempa

APRIL 30, 2019

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. At this stage, you’re moving them from being a lead to a sales qualified opportunity. It’s about progression.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

Conversica

OCTOBER 20, 2020

There has always been a disconnect between capturing leads at the top of the funnel via website chat and the lead qualification process thereafter. Continued advancements to drive continuity of AI-powered conversations across the customer lifecycle will be critical to organizations striving to accelerate revenue while reducing costs.” .

Marketing AI 52

Marketing AI Work Management Marketing Management Sales Qualified Leads 52