markempa

JULY 6, 2017

Sending leads to sales based on behavioral lead scoring alone and not customer profile fit. Focusing on contact leads rather than unifying leads under correct accounts in their CRM. Lead nurturing relies on one channel like email, using automated workflows or has not been implemented for specific personas.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Only B2B

APRIL 3, 2024

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

markempa

NOVEMBER 3, 2014

61% send all leads directly to Sales; however, only 27% of those leads will be qualified. 79% have not established lead scoring. 65% have not established lead nurturing. A lead nurturing program has not been implemented. Lead qualification and scoring (Are they engaged? Are they a fit?

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

NetLine

JULY 17, 2023

Mastering your CRM and marketing automation tools enables you to seamlessly integrate intent data into your workflows and campaigns. This holds true when getting the most value out of intent data. Example of lead scoring points based on behavioral criteria. How does intent data fit into a lead nurturing program?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52