Martech

JANUARY 25, 2022

According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals. Your content, creative, and delivery should be designed around that. Rethink the MQL. Marketing and sales often work independently on either side of the MQL wall. And it impacts revenue. So what do you do?

Lead Ranking 91

Lead Ranking Top of Funnel Marketing Qualified Leads Ideal Customer Profiles 91

Only B2B

MARCH 6, 2024

Lead qualification involves website analytics, lead scoring based on specific criteria, marketing automation tools that track user behavior, and interactions with your sales team. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Are you applying automation and optimization at every stage of the funnel? Have you got clear metrics defined for your MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads) ? 500 for e-book design (one-time). $25/month

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Marketing automation. Use data for automation -. Interactive content and visual storytelling. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62