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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

JANUARY 9, 2017

There are technology categories that support ABM, but just like demand gen, there are MANY categories — including account selection, account research, account-based analytics, account-based advertising, sales automation, and more. Check out my Account Based Everything Market Map to see all the examples.

Account Based Marketing 88
Account Based Marketing ABM Lead Ranking Top of Funnel 88
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PKM and the Organization - Pollard

Buzz Marketing for Technology

JUNE 27, 2008

We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information.

Organization 100
Organization Peer-to-peer Lead Ranking Budget Programs 100
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