article thumbnail

Social Media: The Universal Touchpoint – How Every Stakeholder Engages on Social Platforms

Oktopost

Flipping between social channels, constantly refreshing those notifications for some sign of a customer-in-need (or even just a lead demonstrating interest) is not the way to do it. The trick is to make it time efficient, and not a burden.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.