Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management
Adobe Experience Cloud Blog
SEPTEMBER 28, 2012
Skills: Marketing and sales: has knowledge about both. Automation: an understanding of CRM and marketing automation applications are critical. Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. More report automation.
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