Automation, CPL and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. CPL: Cost-per-Lead. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. Learn more of the details here. CLV: Customer Lifetime Value (See LTV). Learn more here.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. 24) Cost-per-Lead (CPL). 56) Marketing Automation. While there’s some overlap with the term “lead nurturing,” marketing automation is a bit different. 95) Word-of-Mouth (WOM). 14) Churn Rate.

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B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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