Remove Automation Remove Cost per Acquisition Remove CPL Remove WOM
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. CPA: Cost-per-Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPL: Cost-per-Lead.