Automation CPL SEM SMB 
Digital B2B Marketing
JUNE 7, 2012
SMB : Small and Medium Businesses. SEM : Search Engine Marketing. CPL : Cost per Lead. MAP : Marketing Automation Platform. A technology approach to automating elements of marketing communication, lead scoring and lead distribution. SFA : Sales Force Automation. The Basics B2B : Business to business.
Brandpoint
JUNE 24, 2021
CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL). You can determine the CPL for each of your marketing campaigns including webinars and events, display ads, paid media, paid social and more. MA: Marketing Automation.
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