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Demand Generation Systems Shift Focus to Tracking Behavior

Customer Experience Matrix

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). This will still use decision rules to react as events occur.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. Content Marketing Converts Even the Toughest Business Buyers - Content Marketing Today , August 12, 2010 Classic Truths about Skeptical Customers Remain Modern Business Realities.