5 Best Ways to Qualify Leads and Push them Down your Funnel
NOVEMBER 13, 2016
The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. Early engagement means getting in touch with the lead from the moment they express interest in your company whether it is in the form of an auto-responder, a phone call, a personal email or even social media activity. Keep in mind; this is where the MQL and SQL leads really come into play.