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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Email Marketing & Online Marketing.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

12 Best Landing Page Software to Generate Leads and Save Time. Finding the perfect landing page software for your use-case can be tough. What follows is a list of the 9 best landing page software for driving traffic and conversions in 2021. Learning curve – The smaller the learning curve in a landing page tool, the better.

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Lead Nurturing for Software Trials

LeadSloth

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study.

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Email Tracking & Engagement

GreenRope

Before evolving into the complete CRM GreenRope is today, we were an email focused marketing platform called CoolerEmail. As an email marketing and small business entrepreneur, GreenRope's CEO, Lars Helgeson, saw the need for a more integrated solution. That's how GreenRope came to be.