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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. Consider opt-in, unsubscribe, and bounce processing.

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The 12 Best Email Newsletter Tools in 2019

Hubspot

In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more leads. Newsletters give marketers the ability to capture email sign-ups through form submissions, and nurture leads. HubSpot’s Email Newsletter Tool. Source: Benchmark.