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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. A solid marketing automation solution will handle your tasks elegantly, but also provide insights around your campaigns. Lead Management Features. The data model should be consistent.

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Lead Nurturing for Software Trials

LeadSloth

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Conversion rates will increase with even the most basic nurturing process. The only solution is to send more email than you may initially be comfortable with. They signed up.

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Email Tracking & Engagement

GreenRope

As an email marketing and small business entrepreneur, GreenRope's CEO, Lars Helgeson, saw the need for a more integrated solution. It can be a once off email or a series of emails through a drip campaign, journey, or lead nurturing series. That's how GreenRope came to be. Campaign Level Tracking.