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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

NOVEMBER 14, 2019

Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key.

Marketing Automation Services 40
Marketing Automation Services Enterprise Management Work Management Marketing Management 40
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Email Tracking & Engagement

GreenRope

MARCH 12, 2020

Analyzing your email metrics helps identify high value contacts, filters out unresponsive leads, and helps clean up your database to improve your overall strategy. Before evolving into the complete CRM GreenRope is today, we were an email focused marketing platform called CoolerEmail. Campaign Level Tracking.

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