GreenRope

MAY 28, 2020

Blogs are great for SEO , thought leadership, lead generation, lead nurturing, and your internal linking strategy. We’ve noticed that the majority of our leads and customers visit our blog at least once. It has proved to be a substantial driver for lead nurturing , but for lead generation as well.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

LeadSquared

DECEMBER 2, 2014

A number of interesting questions were asked during the webinar on How to Get the Best Traffic to Lead Conversions from your Website. Those of you who missed the webinar, here’s a summary of some of the questions asked during the session. You could go over this webinar recording as well. View the Recording.

Traffic 52

Traffic Lead Scoring Lead Ranking Webinar Metrics 52

Industrial Marketing Today

JUNE 22, 2011

Subscribers that score below the SQL threshold need to be put on a lead nurturing track. Track 1 should be for those prospects that you believe are good early stage non-SQL leads. One example would be inviting them to a webinar. I would suggest taking this a step further and creating two separate tracks.

Sales Qualified Leads 60

Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60

TrustRadius Marketing

NOVEMBER 14, 2019

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Lead Management Features. The data model should be consistent.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

LeadSloth

FEBRUARY 20, 2012

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

Hubspot

DECEMBER 14, 2011

And no matter which channels deliver that help, from blogs and social sites to webinars and whitepapers, email is still playing an integral role in cultivating those business relationships. We all know that today, high quality content that helps prospects and customers solve business problems is the most effective type of marketing.

Email Marketing 28

Email Marketing Effectiveness Planning Auto Responder 28