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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

Marketing Automation Services 40
Marketing Automation Services Enterprise Management Work Management Marketing Management 40
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Email Tracking & Engagement

GreenRope

MARCH 12, 2020

Email continues to be at the core of any successful business marketing strategy. Before evolving into the complete CRM GreenRope is today, we were an email focused marketing platform called CoolerEmail. GreenRope integrates sales functionality, marketing automation, and operations into one, customizable platform.

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