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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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Email Tracking & Engagement

GreenRope

MARCH 12, 2020

As an email marketing and small business entrepreneur, GreenRope's CEO, Lars Helgeson, saw the need for a more integrated solution. GreenRope integrates sales functionality, marketing automation, and operations into one, customizable platform. That's how GreenRope came to be. Campaign Level Tracking.

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