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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

He is the senior business development manager for AWeber and a seasoned optimization and content marketing strategist. Hunter also speaks and blogs about multichannel marketing with an emphasis on SMBs and nonprofits. So why are only about half of email marketers using these techniques regularly? Automate Your Campaigns.

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Email Tracking & Engagement

GreenRope

Email continues to be at the core of any successful business marketing strategy. Analyzing your email metrics helps identify high value contacts, filters out unresponsive leads, and helps clean up your database to improve your overall strategy. That being said, email marketing remains at the core of the GreenRope system.