Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love
Hubspot
JUNE 27, 2018
Use Auto-Responders for Opt-Ins. The GDPR also requires each European recipient's consent before you reach out to them, and purchased email lists usually do not come with that consent. Free shipping when you spend $25 or more” and “Receive a free iPod with demo” are examples of good, incentive-focused subject lines.
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