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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

NOVEMBER 14, 2019

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Lead Management Features. The data model should be consistent.

Marketing Automation Services 40
Marketing Automation Services Enterprise Management Work Management Marketing Management 40
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Email Tracking & Engagement

GreenRope

MARCH 12, 2020

Email continues to be at the core of any successful business marketing strategy. As an email marketing and small business entrepreneur, GreenRope's CEO, Lars Helgeson, saw the need for a more integrated solution. GreenRope integrates sales functionality, marketing automation, and operations into one, customizable platform.

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