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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In fact, integration is the foundation on which HubSpot’s software was built as it connects SEO, blogging, social media, lead management, and reporting with email marketing and lead nurturing. Give them a clear description of what the value proposition is. Solution: Nurture Your Leads.

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What is Marketing Automation? (Part I)

GreenRope

” How many times have you, as a business owner or marketing executive, heard that phrase? We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business. But why would a business want to implement marketing automation?

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What is Marketing Automation? (Part I)

GreenRope

” How many times have you, as a business owner or marketing executive, heard that phrase? We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business. But why would a business want to implement marketing automation?

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What is Marketing Automation? (Part I)

GreenRope

” How many times have you, as a business owner or marketing executive, heard that phrase? We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business. But why would a business want to implement marketing automation?

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

” How many times have you, as a business owner or marketing executive, heard that phrase? We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business. But why would a business want to implement marketing automation?

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

” How many times have you, as a business owner or marketing executive, heard that phrase? We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business. But why would a business want to implement marketing automation?