article thumbnail

More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales.

article thumbnail

How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In fact, integration is the foundation on which HubSpot’s software was built as it connects SEO, blogging, social media, lead management, and reporting with email marketing and lead nurturing. click-through rate (CTR), but can you also see if that communication contributed to generating new leads?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Field Sales. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Print Advertising. Banner Advertising. Infographics. Phone follow-ups.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Field Sales. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Print Advertising. Banner Advertising. Infographics. Phone follow-ups.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Field Sales. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Print Advertising. Banner Advertising. Infographics. Phone follow-ups.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Field Sales. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Print Advertising. Banner Advertising. Infographics. Phone follow-ups.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Field Sales. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Print Advertising. Banner Advertising. Infographics. Phone follow-ups.