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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Forms: Survey forms, validation, and scoring are viable based on answers.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

This is a guest blog post written by Hunter Boyle. Hunter also speaks and blogs about multichannel marketing with an emphasis on SMBs and nonprofits. That's why it's critical to set expectations with your potential subscribers so they know exactly what they're signing up for and exactly what the value is.

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Email Tracking & Engagement

GreenRope

Analyzing your email metrics helps identify high value contacts, filters out unresponsive leads, and helps clean up your database to improve your overall strategy. It can be a once off email or a series of emails through a drip campaign, journey, or lead nurturing series. Evolution of GreenRope’s Email Tracking.