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Part 2 – Easy tips for marketing automation implementation.

Jackie Walts

If you answered the questions in my last blog , you’re ready for the next step – implementation. You need a clear strategy and objectives. Just because they’ve worked with the software before doesn’t mean they understand your specific strategy (and they may come with some bad habits). Manual, even. Keep up with your software.

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

Deliverability Tools. The cold hard truth of email marketing today is that not every email will make it to the inbox. However, there are steps you can take to protect your sender reputation and ensure you’re delivering as many emails as possible. As you compare platforms, take note of deliverability help they provide.

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Email Tracking & Engagement

GreenRope

Email continues to be at the core of any successful business marketing strategy. Email tracking is key to assessing the success of your efforts and provides valuable insight into which content results in the highest engagement. Evolution of GreenRope’s Email Tracking. Account Email Sending Tracking.