The Problem with Implicit Opt-In For Email Marketing
Adobe Experience Cloud Blog
AUGUST 19, 2013
Author: Jon Miller There are legal definitions of spam — in the U.S., for example, spam can be classified as any email that violates the 2003 CAN-SPAM Act or any other countries’ bulk email laws. In the eyes of consumers, however, the definition of spam can be even broader and less forgiving.
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