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Key Things You Need to Know About Email Marketing Software

Webbiquity

But those who do click on your call to action (CTA) or respond to your offer will receive message “A2” instead. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Auto-responders. Market reach. Better metrics.

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

Creating eye-catching HTML emails is essential for small businesses for getting newsletters and promos read in the inbox. Pulling a list of contacts who opened a certain email or clicked a specific link can help small businesses refine their message and improve engagement with their contacts. Drag & Drop Builder.

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The 24 Best Email Marketing Tools

Webbiquity

A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability. Pricing: free. Showcase reviews: Katie Lance, StoreYa Blog, Wrike.