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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

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10 Best WordPress Email Plugins You Must Try

Optinmonster

This makes it easy to capture leads and turn them into subscribers. GDPR Compliance: Follow data protection regulations with built-in compliance features. This can help you recover lost leads or gather significant survey data that was just partially completed. The plugin also supports automated email sequences.