THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
chiefmartech
APRIL 5, 2017
This article is a guest post by Franck Ardourel of DNN Corp. DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Our Tools — Martech Stack.
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