How the Whole Business Wins with Successful Marketing Attribution [Part 1]
Adobe Experience Cloud Blog
MARCH 25, 2019
For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. The wolf has been declawed, and today’s marketers are expected to be able to connect their efforts and spend to revenue. And nearly 30% aren’t using an attribution model at all. The ABCs of marketing attribution.
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