Martech
MARCH 11, 2024
A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS). Identity’s significance may vary; it is crucial, but not always to the degree presumed.
Salesforce Marketing Cloud
FEBRUARY 2, 2022
Marketers are so close to entering a golden age of data analytics and optimization. Are we there yet? An era in which they can extend the value of data across their entire ecosystem. An era in which marketing and e-commerce teams are in lock-step alignment. An era with stronger customer engagement across email and mobile.
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Martech
AUGUST 26, 2021
Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.
Convert
APRIL 12, 2022
Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Mail Privacy Protection (MPP) has made sure of that. Your open rates are skewed Email numbers are no longer accurate.
Convert
APRIL 12, 2022
Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Mail Privacy Protection (MPP) has made sure of that. Your open rates are skewed Email numbers are no longer accurate.
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