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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. No = Solutions in this category do not have this capability. On the face of it, this is not a surprising question. Architecture.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Market changes: New product categories, such as customer experience optimization or customer engagement platforms , need to be supported with educational content. But for mature product categories, like email service providers, the emphasis is more on competitive differentiation. Google Analytics integration. Web Design Tools.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

Sadly, some vendors didn't get the memo and have built products that straddle my categories. navigation folders on the left, detail data in the center) and avoid windows that pop up and disappear in random locations. Users build emails and Web pages by positioning objects (text, data entry fields, images, etc.)

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B2B Marketing ROI

Online Marketing Institute

When you are evaluating email vendors, I highly recommend starting by subscribing to their respective newsletters via multiple email addresses (Gmail, Yahoo!, Hidden links in noscript tags certainly fall into this category. Not all web analytics code is created equal. corporate account, etc.).