Valasys

FEBRUARY 20, 2023

psychographic segmentation Area codes, neighborhoods, regions, cities, countries, etc. Top 3 strategies of Targeted Lead Generation Utilize automation and AI According to Gartner’s research, artificial intelligence (AI) will soon rule the market. User status, spending or buying patterns, brand interactions, etc.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. According to a report by Gartner, B2B marketers generate a meager of 19.4%

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

APRIL 15, 2020

Moreover, research from Gartner shows that executing an effective lead nurturing campaign strategy can save nearly 80% of your direct mail budget and bring 10% or more increase in revenue over a period of 6 to 9 months. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59