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The Shift from Media Planning to Audience Planning

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. We can then map them to those different devices so that brands can message them in a privacy-safe way.

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Leveraging First Party Data on the Homeowner Segment

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. We can then map them to those different devices so that brands can message them in a privacy-safe way.

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The Real Story on MarTech: Navigating the new world of consumer privacy

Martech

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Emerging responses.

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