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Why we care about B2C marketing: A guide for marketers

Martech

YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. A word about Amazon. Click here to download!

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Reinventing the digital experience platform

Martech

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

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Why we care about traditional content management systems, the original no-code tool

Martech

Nick Barber , senior analyst at Forrester, calls these Agile CMSs: “With a nod to both developers and practitioners, agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house.”. The information in a CDP provides context (e.g., Hybrid CMS.

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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

In this feature, we will cover topics such as customer data platforms, identity resolution and identity graphs, data-driven marketing and analytics platforms, customer data governance and so on. According to a Forrester blog post, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.”

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Insights in the flow of work: Make decisions with confidence, informed by insights from a robust workforce database.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Insights in the flow of work: Make decisions with confidence, informed by insights from a robust workforce database.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Insights in the flow of work: Make decisions with confidence, informed by insights from a robust workforce database.