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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

Fully bilingual and speaking multiple European languages her focus now lies on internationally operating companies. No process is more rewarding than witnessing the companies she works with fully embrace the endless online marketing possibilities, without fear. 09:50 – The push/pull piece in Content Marketing.

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Jay : When you see this kind of stat, that people call a sales rep after they’re 60% of the way educated, and then you still have companies, especially in a B2B context, that are massively reluctant to say, “Well, let’s tell people what we actually sell.” How does that differentiation in brand manifest in social media?