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Expanding the New Frontier of Account Based Marketing

Funnelholic

Editor’s note: This post is an excerpt from The #FlipMyFunnel eBook from Terminus. As marketers, one question we always ask ourselves is “How do we expand our reach?” The key here is to present marketing messages on the buyer’s schedule, not on yours. Download the #FlipMyFunnel ebook now! Your “Expansion Pack”.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.