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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

AUGUST 8, 2023

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% Cold outbound works—it’s the second most common way to get your early customers. 40% of startups pivoted at least once before landing on their winning idea—oftentimes more than once. About 20% were solo founders.

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

SEPTEMBER 29, 2019

I had that epiphany a couple of months ago, when I wrote a post about a martech maturity model , describing how companies seem to evolve through three stages of how they leverage martech within marketing: Assisted — limited use of martech as scattered point solutions. a system of record), such as your CRM, your CMS, your DAM, your CDP.

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How the most successful B2B startups came up with their original idea

Platforming Marketing: 8 P’s of Self-Service Martech

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