Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Terminus

MARCH 23, 2020

Sales is spending too much time researching new leads and oftentimes making easy mistakes when conducting follow-up. Our new lead-to-account mapping feature ensures new leads are tied to accounts living in the CRM. Better Lead Management. This is a struggle that most of us still face.

Intent Signal 26

Intent Signal Demand Generation Lead Ranking Lead Scoring 26

Customer Experience Matrix

APRIL 14, 2009

Actions can send the lead to the CRM system, assign the lead to an owner, and send the owner an email. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. LeadLife provides full Web analytics, fueled by tracking codes on vendor-created and external Web pages.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120