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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

While correlation does not always equal causation, the connection isn't hard to argue. Common tool used: Google Analytics . . . #2: MQLs require more education and follow-up to be converted to an SQL. . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: These are the warm leads.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

For pharmaceutical companies, effective marketing is crucial to educating the market about new treatments, connecting with healthcare providers, and building brand awareness. All payments and transfers of value should be properly tracked and reported. How much do companies spend on pharma marketing?

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B2B Employee Advocacy Best Practices

Oktopost

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents. What is Employee Advocacy. Why Employee Advocacy Matters for B2B. How to Launch an Employee Advocacy Program. How to Drive Employee Advocacy Adoption.