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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. And Jira started coming up in the conversations.

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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. But consumer marketing automation systems generally have more advanced database, segmentation, planning, project management and analytics. Back to Entiera.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. by Kuno Creative.