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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " It's an opportunity to duplicate that page for other campaigns and optimize for conversion.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time.

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The 17 Best Project Management Tools

Webbiquity

Create channels to organize projects, topics or conversations; send direct messages to individuals or selected team members; launch voice or video calls from within a text conversation; share files; and maintain a searchable archive of team conversations. 20: The Four Best Online Survey Tools. #21: 10) Mavenlink.

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18 Productivity-Boosting Bots for Marketers

Hubspot

Dbot was made for seamless security, and automatically monitors Slack conversations -- quietly, in the background -- for instances when users need to be warned about malicious content. That usually comes down to two functions: Scanning files shared within these conversations. Scaning URLs and IP addresses within these conversations.