Analysis Focus Group Multivariate analysis Studies 
Convert
OCTOBER 27, 2021
Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Let’s have a look at some examples of 5 unique A/B testing case studies, set across the 4 core marketing channels that we’re going to cover in this article. Multivariate Tests. The result?
Unbounce
OCTOBER 1, 2018
Checking your overall success metric first (winner, loser, inconclusive) and then moving to a more granular analysis of segments and secondary effects is common practice among CRO practitioners. Multivariate test. Multivariate test. Generally speaking, it seems like experts run about ten a/b tests for every multivariate test.
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