41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The lead score is automatically calculated by Salesforce and the threshold is based on a quartile analysis of our database. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Cost-per-click (CPC).
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