Remove Analysis Remove Cost Per Click Remove ROAS Remove Sales Qualified Opportunity
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The lead score is automatically calculated by Salesforce and the threshold is based on a quartile analysis of our database. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Cost-per-click (CPC).

article thumbnail

Making Sense of Marketing Acronyms: Part 1

Bluetext

LTV:CAC (Lifetime Value to Customer Acquisition Cost) Basically, the money you make from keeping a customer long-term divided by the cost of getting them onboard. CPL (Cost Per Lead) The cost of finding your next potentially viable lead. ROAS (Return on Advertising Spend) Your ROAS can be described like this.