Remove Analysis Remove Churn Rate Remove CMS Development Remove CPL
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve.

article thumbnail

The Critical Role of Analytics in Content Operations

ClearVoice

Bottom line, content operations empower you to give your customers the best possible experience of your brand throughout their buyer’s journey as smoothly and effectively as possible with the resources you’ve been allocated. Customer acquisition cost (CAC) : The total price of winning a new customer.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. ASP: Application Service Provider. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems.